Direct selling is a dynamic channel where products and services are sold directly to
We are one of the biggest local businesses here in the Philippines engaged in direct selling and dedicated to providing a Life Made Great to millions of Filipinos through quality products and sustainable livelihood.
Personal Collection was founded with a simple but powerful mission: to improve the lives of Filipinos through compassion—what we call Malasakit. It all began when our founder, Willie Evangelista, faced a setback but turned it into an opportunity to create a business that could make a real difference. Starting in a small warehouse with just eight employees, Willie envisioned a brighter future for millions of Filipinos who needed a viable business opportunity. He believed that by offering affordable, Filipino-made products for the home, he could empower families to improve their lives.
What started with just eight dealers has now grown to millions. From our first branch, we have expanded to over 600 nationwide—and in 2023, we proudly opened our first international business unit in Malaysia. As we’ve grown, so has our commitment to the environment. More than 80% of our products are now packaged in biodegradable materials, reflecting our core value of caring for the planet and ensuring a sustainable future for generations to come.
After 20 years, we remain true to our promise of a Life Made Great. We continue to empower Filipinos by providing high-quality products and meaningful business opportunities, all while showing care for every Filipino home and the world we share.
We’ve come a long way but our commitment remains the same— we want to create a future where everyone can experience Life Made Great.
Our journey to the Great Life has brought us significant results.
See how we’re making a progress so far.
Intertek Green Leaf Certified
This certifies that our product claims are conforming to the environmental standards and regulations.
Proud Member of DSAP
Our membership with DSAP institutes our legitimacy as a direct selling company.
Great Life for Every Family.
Through heart-to-heart, we inspire and nurture everyone with life-changing opportunities.
Raising the standard and quality of doing business
Enhancing the potential of existing resources and practices
Aligning processes and products with the rational use of environmental resources
Prioritizing the well-being and growth of dealers and employees
Leading in modesty through the spirit of inclusion
Our concern for the environment goes hand in hand with our promise of a Great Life. By promoting green and sustainable living, we want to help everyone meet their needs today without compromising their chance of a better tomorrow.
As a company nurtured by Filipinos, we champion local brands that support the everyday needs and livelihood of our local communities, and empower local entrepreneurs to greater possibilities through our dealership program.
As an advocate of #GreenLifeGreatLife movement, we take it as a responsibility to continue developing products and packaging solutions that will make the world a safer place for present and future generations.
We are proud to announce that Personal Collection's #GreenLifeGreatLife movement has received a Gold Stevie Award for Social Impact Company from the Asia-Pacific Stevie Awards 2024. This prestigious recognition celebrates our unwavering commitment to sustainable business practices and our dedication to creating a greener, better world.
The Green Life Great Life movement received a Silver Anvil Award for Sustainability at the 59th Anvil Awards, hosted by the Public Relations Society of the Philippines (PRSP).
The International Association of Business Communicators-Philippines (IABC) recognized our #GreenLifeGreatLife Movement with an Excellence Award for Corporate Social Responsibility.
We bagged the highly coveted Green Initiative Award at the ACES (Asia Corporate Excellence and Social Responsibility) Asia Awards for our impactful environmental efforts. Since 2021, the company’s campaign has resulted in more than 240,000 mangroves and trees planted, tons of trash collected, and a reduction of 6,362 tons of CO2 from the atmosphere.
The company’s commitment to sustainability was lauded internationally after receiving the Eco-Friendly Initiative Award at the FMCG Asia Awards. We were recognized for shifting more than 83% of its products to biodegradable packaging, promoting eco-friendly practices among its consumers.
For two consecutive years, PC has joined the Circle of Excellence for CSR Company of the Year at the Asia CEO Awards 2023 for its #GreenLifeGreatLife movement—an initiative dedicated to sustainability and environment conservation. This prestigious award highlights PC’s commitment to corporate social responsibility.
The company was recognized at the Marketing Excellence Awards 2023 for its innovative "Tuff-est Tongue Battle of the Year" video campaign. This creative rap battle highlighted the versatility of PC’s Tuff Toilet Bowl Cleanser. This award reflects the company’s dedication to offering cost-effective, versatile cleaning products and its effective usage of creative and strategic marketing tools.
Personal Collection received multiple awards from various categories at the Smart Parenting Awards 2023 for its consumer goods. Products like Tuff Liquid Laundry Detergent, Tuff Multi-Surface Cleaner, Alfa-1 Body Spray, Blooming Bouquet Shampoo and Conditioner, and Glutalight Whitening Beauty Powder in Sand were recognized as top choices for personal and home care needs of Filipino families.
Personal Collection became the first direct selling company to take home the gold award for Leaders for Sustainability and Corporate Purpose – Care for the Environment at the 2023 Asia Pacific Tambuli Awards organized by University of Asia and the Pacific School of Communications.
Personal Collection’s Alert Kids Strawberry with Vitamin C Toothpaste won for Best Toothpaste for Kids in the Smart Parenting Awards 2022.
Personal Collection’s Check Liquid Antibacterial Hand Soap won for Best Liquid Hand Soap in the Smart Parenting Awards 2022.
Personal Collection won the Circle of Excellence Award for the CSR Company of the Year category of the Asia CEO Awards 2022. In picture, third from left, is Jerome C. Tuguin, President and CEO of Personal Collection Direct Selling, Inc. , receiving the award.
Leaders and employees behind the #GreenLifeGreatLife movement represented Personal Collection Direct Selling, Inc. as one of the ten finalists for Excellence in Corporate Social Responsibility at the Marketing Excellence Awards 2022 last December 1, 2022.
An international win for the #GreeLifeGreatLifeMovement! Personal Collection won a 2023 Asia-Pacific Stevie Award, considered the Oscars in international business awards. Out of 800 nominations from 29 countries, we are the only direct selling company in the Philippines awarded for our innovations in community relations/public service communications.
Personal Collection won an Anvil Award for its #GreenLifeGreatLife Movement, under the Specialized PR Program: Advocacy Campaign category. Personal Collection is among the distinguished companies conferred with the prestigious award at the 58th Anvil Awards, dubbed as the Oscars for Public Relations in the Philippines.
Personal Collection won the Circle of Excellence Award for the CSR Company of the Year category of the Asia CEO Awards 2022. In picture, third from left, is Jerome C. Tuguin, President and CEO of Personal Collection Direct Selling, Inc. , receiving the award.
Personal Collection’s Check Liquid Antibacterial Hand Soap won for Best Liquid Hand Soap in the Smart Parenting Awards 2022.
Personal Collection’s Alert Kids Strawberry with Vitamin C Toothpaste won for Best Toothpaste for Kids in the Smart Parenting Awards 2022.
Find us easily! Visit our branches to shop our products and join the PC family.
Join millions of dealers all over the country who have improved their lives with PC.
Join millions of dealers all over the country who have improved their lives with PC.
Personal Collection is a direct selling company that provides high quality products and livelihood through its dealership network.
Ground Floor, Triumph Building
1610 Quezon Avenue, Diliman,
Quezon City, 1100 Metro Manila
Monday – Friday | 8AM – 6PM
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